Gregory is a subject matter expert on revenue and profitability growth with an over 20-year career as a strategy consultant and business operator. Gregory has served a variety of businesses across industries, ranging in size from $50M to $1B+ in annual revenue including Fortune 100 companies and private equity-backed entities. His functional specializations include growth strategy, sales, pricing, customer success, and sales talent.

What Drew Gregory to RLH

RLH’s culture, and specifically the behavior of the people who comprise RLH which he characterizes as humble, industrious, curious, generous, and gracious.

A Fondness for Organic Growth

In Gregory’s experience, companies that grow organically typically have developed some sort of differentiating core competency or competitive advantage – positions from which companies can become more productive, expand, and innovate. Organic growth is never boring!

A Writer at Heart

As a child, Gregory dreamt of being a great American novelist, but a career as a growth strategist chose him. He hasn’t yet given up the dream, and maintains a big hairy audacious goal (BHAG) of writing his novel by 2030. Keep your eye on the NYT best seller list because Gregory is a man of action.

Preferred Business Metaphor

"Is the juice worth the squeeze?"

Most Important Business Lesson Learned

Business is both simpler and harder than people imagine. Also, that companies often overestimate their total addressable markets while consistently underestimating their service obtainable markets. As a growth strategist, witnessing overlooked growth opportunities is painful!